Network marketers start today creating Brand Me. This is the first step to creating a successful business! Here’s why you need to create your brand today!
Hey Network Marketers!
Have you seen (or done) this on social media?
Hi everyone! I’m so excited to announce that I am now selling _____!!! I know you’ll love the products as much as I do! Go here to order: myname.company.com! Here’s a selfie of me drinking my smoothie!
This is the number one mistake that network marketers are making today.
- Who cares? Yes, if I’m your (REALLY GOOD) friend, your mom, or your sister then I’ll probably buy from you. But, this isn’t a scalable business. You are reaching out to people that aren’t buying what you are selling.
- Too high for my wallet! I can easily go straight to your website and see the high prices. Whew, I can get that on Amazon for cheaper. I’ll pass.
- Googling it now! I can also do a quick Google search on your company and see that it has terrible reviews and some people even think it’s a SCAM!
Here’s the thing, I am guilty of doing this exact thing and launching my business this way! Almost every successful network marketer that I know tells the story of how they made the mistake of associating their personal business with their network marketing brand. It may have worked for a while, but most of their recruits quit during the first year, and they didn’t make the money they thought they would.
The company you are with is NOT your brand. YOU are your brand! It’s time to create Brand Me.
Creating Brand Me
First of all, you need to establish yourself as an expert in your industry.
What does your network marketing company sell? Makeup, jewelry, healthcare products? You are now an expert in that specialty. You can use all the training that your company provides to learn as much as you can about that subject.
You may not be an expert yet, but you will be able to help people that are two steps behind you. And then, you’ll grow together.
Your mindset will have a lot to do with the success of this phase of your business. You have value to offer to others! Believe in yourself and others will as well.
Here are 3 important reasons to build Brand Me
You Want People To Recognize YOU
This is also called brand recognition. I typically recommend going with your name as your brand, especially with your website. Sadly crystalnichols.com was taken when I started this journey! So, I had to get a little creative and went with thecrystalnichols.com as in the one and only (ha!)
What is the value you are going to create for your audience? That is a key to ‘Brand Me.’ You can also pick a name that helps describe the value people can expect. Brand Me is about picking a name that people will recognize as someone that creates insane value that they can’t live without.
How will you create brand recognition? By providing value. If you sell products that help people create six-pack abs, then share workout and diet tips on how to get six-pack abs.
This is NOT a get rich quick scenario. Building your brand will take a while. People will need to understand the value you provide, like you, and trust you.
Eventually, you’ll have an army of people following you ready and willing to buy whatever it is you are selling!
The Trust Factor
Who do you trust enough to buy from? They are probably someone you know pretty well and have a relationship. By being real and showing your true self online, people will be able to get to know you through your Facebook or Instagram posts, tweets, and/or videos.
No matter which social media platform you choose to focus on – be real! People will get to know, like, and trust you by loving the value you provide.
Put yourself out there and you will build trust. Your audience will LOVE you! Remember, you are two steps ahead of them. You are helping them grow! Share your advice, your knowledge, and be personal. Your audience will feel like they know you, even without speaking to you one-on-one.
You’ll Get New Customers!
Our neighborhood has a Facebook page and recently we needed someone to help with lawn care. So, I posted the question wondering if anyone had a recommendation for a lawn company. A few recommendations came through and I went with a company that a friend recommended.
I was able to cheat a little on this one because I could see the job that the lawn care company did. Seeing the results and knowing that our neighbors had a great experience made it a million times easier to select a company.
How could this apply to your business?
Do you sell protein shakes? Show us your favorite recipes or how to make the perfect smoothie. Whatever product it is, share the value that could be received from your products. Makeup? Share makeup tutorials. Once you’ve established a relationship, even it’s online, people will like you and trust your product recommendations.
The result of creating your own brand or Brand Me is that after some time, people will start to rely on your advice and recommendations. This could mean bringing in repeat customers!
Brand Me by Being Yourself!
This one was tough for me to figure out. I am an introvert through and through. So, posting online and sharing my personal stories, my trials, and my successes was difficult.
But, I had a strong desire to succeed. Once I figured out how to brand myself and build the right audience, it got much easier.
I simply imagine myself on the first day I signed up to be a network marketer. I didn’t know anything, but I was excited. How awesome would it have been to have a coach that could direct me on how to build a network marketing business online?! I want to be that person for the next network marketer!
I hope I can provide value by teaching step by step goals to build your business online. So, ask yourself these questions. Does it work for you to:
- Do old-school strategies like prospecting strangers in public?
- Approach every conversation with an agenda in the back of your mind?
- Take time away from your family to go to meetings, home parties, etc?
For me, using my upline’s advice resulted in miserable failure. When I learned to start taking the advice of those that were outrageously successful in network marketing and created Brand Me, that’s when the tide started to turn.
Are you ready to evaluate attraction marketing strategies to see if they work for you?
If yes, then I highly recommend you sign up for this FREE Online Recruiting Bootcamp. It’s a video course where my friend and mentor Ferny Ceballos, walks you through how to build your business using the latest technologies—where prospects come to you on a daily basis—already interested in what you’ve got!
You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you have currently.
This is, by far, the most efficient way to build your business today. If you’re ready to get started, simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.
FREE 10-Day Attraction Marketing Boot Camp
Crystal is a digital marketing expert with over 18 years experience in the technology industry. As a VP of Marketing, she has helped create strategies that consistently create leads, increase website traffic, and increase revenue for the IT and security companies she works with.
After entering the direct sales/network marketing world, she discovered that the old, traditional ways of network marketing didn’t work for her. With her experience in digital marketing in the B2B world, she knew she could take her skills and expertise could help her discover a new world of network marketing. Learn more about Crystal here.