Network marketers need to learn about attraction marketing. Or, as I explain, how to be popular…
Have you seen the Broadway musical Wicked? I’m a fan. I was listening to the soundtrack the other day and the lyrics from the song Popular really stood out. Basically, Galinda (the “Good” witch) decides to help Elphaba (the “Wicked” Witch) become popular and they sing a really cool song to go along with this scene.
When you think about Attraction Marketing your goal is to build a following of people that are interested in what you have to offer. Once your following believes that you provide value, they will learn to know, like, and trust you.
It’s almost like the attraction marketing formula is teaching you to become popular…
Attraction Marketing Formula
The attraction marketing formula acts like Galinda and helps network marketers become popular…and gives you a completely unfair advantage when it comes to prospecting and recruiting. Which is awesome!
Let me ask you this…
At some point in your life, have you ever seen a well-respected, POPULAR and successful person join a company – network marketing, MLM, direct sales company – and have instant success? Not only did they recruit a ton of people, they also sold a ton of products.
How do they do it?
They were popular! Actually, they had an unfair advantage of having a network of people that liked and respected them.
These folks were likely successful professional and have an amazingly positive reputation.
People already knew, liked, and trusted them.
“Did they have brains or knowledge? Don’t make me laugh! They were popular!” Sorry, now that song is stuck in my head.
That, being popular, is the basis of the attraction marketing formula.
I did NOT start this business with a huge following. In fact, I am incredibly introverted. I have a small tight-knit group of friends that weren’t keen on ordering my network marketing products when I first joined my company. But, I had a passion and drive to succeed. So, I did a little research and learned about attraction marketing.
The great new is that most of us don’t start out with this unfair advantage of being popular.
But imagine being able to create your own unfair advantage—even if you’re at zero right now! It’s entirely possible.
And it’s all about leveraging the attraction marketing formula. Attraction marketing can help anyone—regardless of their background, create that unfair advantage, and become popular.
When I see depressing creatures
With unprepossessing features
I remind them on their own behalf
To think of
Celebrated heads of state or
Especially great communicators
Did they have brains or knowledge?
Don’t make me laugh!
They were popular! Please, it’s all about popular
It’s not about aptitude, it’s the way you’re viewed
So it’s very shrewd to be
Very very popular like me
Attraction Marketing Formula – How?
It takes a little work in the beginning, but you must build your brand and invest in yourself. Then you must invest in your followers and help them see the value that you can offer.
I am happy to share the three phases in the attraction marketing formula to become popular…you know, create your own unfair advantage.
But before I do, here’s a dose of reality.
When most people hear us say we can “Help you rapidly expand your network marketing business,” they’re thinking that this program is a quick fix and they will see overnight success. It’s almost like they are expecting something for nothing.
If you are popular and have the unfair advantage we are talking about, you’ve paid your dues. You have invested in yourself and the people that follow you.
This is great news! When you discover a new opportunity and jump in, you’ll have a constant flow of people that will join you. Why? Because you have those connects that know, like, and trust you. Plus, they are interested in expanding their network.
If you are a nobody, like me, you can still create that kind of following online. And that means you will never run out of prospects again!
It may take six to twelve months to build enough of a following online to be able to become popular and build a six-figure network marketing business.
If you are ok with the attraction marketing formula taking a little while to ramp up, let’s get started!
I mean six months to a year, is still a heck of a lot faster than it’d take you to get to six figures holding home parties, home meetings, 1-on-1’s and all the old school stuff… right?
Attraction Marketing Formula – Three Phases
There will be two different paths and mindsets through this process – network marketing and attraction marketing. You’ll need to master both skillsets.
Network Marketing Skills: training people, building community, and developing leaders
Attraction Marketing Skills: Online skills to automate what can be automated, for anything that can’t be automated make those activities must more efficient, faster, and more leveraged.
The blending of these two skillsets is what makes attraction marketing so amazing.
But you’re not going to be a master of the attraction marketing formula in two weeks and that’s ok. What we do is have you start with “training wheels”.
Attraction Marketing Formula: Training Wheel
We’ll start by taking it one step at a time. By using the attraction marketing formula from Elite Marketing Pro, they have already created an attraction marketing online system that’s proven and tested to help you start building your network.
You can leverage what has already been created and focused on learning — and mastering — just one thing.
That one thing is in my opinion, the number one skillset in modern network marketing:
Sponsored Social Media Posts
Using sponsored social media posts (primarily on Facebook) you will learn how to attract a never-ending supply of prospects.
And once those prospects engage with your posts, the attraction marketing system converts them to leads – meaning they will have submitted their contact information, so you can follow-up.
You can reach out to them, you can e-mail them, and you can PM them on Facebook.
They gave you permission. That puts you leaps and bounds ahead of most traditional network marketers.
Starting with this one critical skill – Sponsored Posts – you start the process of rapidly building your following.
But in the beginning, this following won’t know you very well yet, so don’t expect people to be throwing money at you. Fortunately, we’ll be giving them tons of value to keep them engaged and I’ll teach you a few things you can do every day, to build rapport with them.
Plus, the cool thing is that you’re able to make money from these followers (even before they join your business) cause we’re going to be teaching them about attraction marketing on your behalf and you earn commissions if they invest in any of our courses, which puts money back in your pocket.
That helps you cover your operating costs during this initial phase, which can realistically last three to six months.
Imagine having business tools paid for… your company event tickets paid for from the beginning!
Attraction Marketing Formula: Phase 2
In Phase 1, you’ve started to build a following.
You now have results. You now have some prospects in your network. And maybe you’ve referred a few sales and earned commissions. Regardless of how many leads or new team members or sales you’ve achieved, the big win is this:
You’ve attracted people to converse and interact with you. You can honestly tell people, “Yes, I’m attracting leads every single day.”
Because it’s true.
This marks the beginning of building your brand, cause you’re getting results and naturally, you’re leads will want to know how you are doing it. That positions you as an attractive leader.
During this new phase, you start taking over piece by piece, little by little, your own attraction marketing system. That’s what we call…
Taking Over Your List (or Following)
Now the messages & value being delivered to your prospects start coming from you, not Elite Marketing Pro. You start to provide your own value to others, cause you’ve started to figure out this attraction marketing stuff and you’ll know how to help others do what you did.
You send them emails, videos, send links to your own blog posts, and share whatever other useful information you create.
That helps you build relationships with people. They get to know you. You develop a reputation for being a leader. This is called investing in your followers, so the value of that following grows.
Now, you’ll start following the 80/20 rule.
You’ll spend 80% of your time and energy delivering value
And you’ll spend 20% of your time recruiting & promoting your business
Perhaps once or twice a month, you’ll hold an online presentation and invite people to check out what you’re doing, to see how they might be able to work with you as part of your team.
At the end of the presentation, invite them to apply to work with you. Then you’ll interview and select the people that you want to work with.
That’s right, no more convincing! You are now interviewing and only working with people you like! As your following grows, the number and quality of people coming through that application process increase.
Now you’re in “unfair advantage” territory. YOU ARE POPULAR!
Now you’re only talking to the serious leads – the ones who want to work with you. Phase 2 can take 6 – 12 months to fully mature.
But that is totally freaking awesome because in the process, guess what?
You’re still earning money by offering your new prospects (those that haven’t been in your network long), some of our products and you earn commissions.
This part is key, because not only are you earning money, these buyers will become your most valuable prospects cause a) they are willing to invest in themselves and b) they will be getting trained on the attraction marketing formula, so they can be competent online business builders when they are ready to join.
Speaking of which, as a little time passes…
The number of people coming into your network marketing business will grow steadily. But most importantly, you’re creating an asset, consisting of:
- Your following
- Your own e-mail & phone list
- Your own unfair advantage through social media
As your brand grows, you enter the final phase of our Attraction Marketing Roadmap.
Attraction Marketing Formula: Phase 3
You’ll know when you transition into this phase.
It happens when you discover your skills, your brand, and your results are growing so much that you start attracting influencers – the “whales.”
Industry leaders start seeing your content, and they start following you. Ultimately, they will see the value of working with you and will reach out to connect.
Network marketing is a business built on timing.
If you’re attracting leaders, and something is “off” about their company’s financial health, management, or integrity – guess who they’ll join?
Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.
I’ve seen this happen many times because let’s face it – strong leaders & good people can’t control the decisions their company executives make. Often times, those decisions lead to trouble and they need to make a big move…
Let me share some of the results our community members are accomplishing in Phase 3.
Brandy S. joined us two years ago
She lived in a small town, built a small team, and over the course of her first year made about $20,000 dollars in network marketing.
Not bad, right?
But because she lived in a small town, her team dwindled.
She ran out of prospects and ended up having to drive quite a few miles to prospect, recruit, and train her team.
She was ready to quit.
Then she found us and pretty much started from zero.
With hardly any computer skills, Brandy now has…
- 17,000+ leads on her e-mail list
- 17,000+ followers on social media
- Produced over 1,251 customers
- Enrolled, using attraction marketing, 133 people into her organization
- Sponsored three top earners into her organization – two of them six-figure earners, and one recent seven-figure earner who chose to come out of retirement to join her
- Multiple streams of income
Brandy is now attracting whales in the industry, and every single one of those whales reached out to her, looking for a home.
She never poached or prospected them. They joined her because they saw the value in her attraction marketing skillset.
You’ll learn and grow at your own pace. It is not a race.
So now you know a bit about how we work, and why the attraction marketing formula is by far the best way to build a network marketing business, in my professional opinion.
So, if you’d like to learn more I highly recommend you sign up for my FREE Online Recruiting Bootcamp.
It’s a video course where I’ll walk you through how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you’ve got!
You can take advantage of these methods starting today—no matter how small your business is currently. This is, by far, the most efficient (and fun!) way to build your business today.
These methods continue to push the boundaries of what’s possible in network marketing.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.
Portions of the text taken from the blog at Elite Marketing Pro.